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Alica Schmidt has long held the title of Germany's most widely followed athlete. The 25-year-old track and field star has nearly five million followers on Instagram alone. This year, she aims to achieve success in her signature event, the 400-meter race. Her ultimate dream is to compete in the Olympic Games in Paris. Financially, she would likely be independent even without athletic triumphs – she has been sponsored by the German fashion brand Hugo Boss since 2021.