OMR Podcast - S04:E19 - Christoph Schramm und Michael Götz

Christoph Schramm's career as a pizza entrepreneur began with a pizzeria in Passau. Since then, he has built up Gustavo Gusto, a rapidly growing provider of frozen pizza with a recent turnover of around 120 million euros. In the OMR podcast, company founder Schramm and marketing mastermind Michael Götz talk about the marketing tricks they used to break the pizza duopoly of Dr. Oetker and Wagner, how they managed to set up production for several hundred thousand pizzas without major investors and how they now want to expand the brand abroad.