OMR Podcast - S04:E62 - Arne Freundt, Puma-CEO

In November 2022, Arne Freundt took over as CEO of Puma after his predecessor, Björn Gulden, made a surprising move to archrival Adidas. In the OMR Podcast, Arne Freundt talks about his path to the top of Puma, collaborations with global stars like Neymar, and, of course, the jersey partnership with Check24, which allowed Puma to create a massive hype during the European Football Championship in Germany.